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How we can help

The Struggle is Real.

Getting the right strategy, operations model, team and marketing requires time, market research, alignment, and so much more. Most businesses and nonprofits are on a constant journey to grow and improve in order to increase impact. We know how it feels to be unsure of next steps, and we're here to help you get the clarity and support needed.  


If you know you need clarity, growth and help in these areas, we're here.

Brands We've Worked With

Work with us

Work with Us

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Product + Service Strategy

We help you design end to end

product + service experiences that meet customers’ genuine needs at every touchpoint.


Company + Brand Strategy

We work with you to translate the leadership teams' desires to create the future. 

Together, we unify the suite of offerings and identify key partnerships to help you get there.

What Do We Do?


Strategic Consulting

The Marketing Engine

Leadership for TEAMS

If you need help creating or reassessing your strategy around offerings, services or operations - we'll develop a personalized, one-on-one experience that we'll work through together to build a plan.

The Marketing Engine is a full service marketing firm that combines the expertise of three industry leaders.  It's like hiring your own marketing department made up of the best strategic planners and executors.  You can let us conduct a marketing audit, building a strategic plan for your team to execute or we can run your marketing operations for you.

Lauren's upcoming book is all about people seeing, hearing and knowing each other - and with our TEAMS offering, we work with leaders and teams to help them become unified teams, streamlining operations, decreasing turnover, and increasing revenues.

Here's How



The Audit

If you need to: 

  • Get a streamlined operations plan

  • Develop or refresh your current marketing plan

  • Get clear on your offerings

  • Uncover leadership + team roadblocks that stifle productivity




If you need to:

  • Train your team on marketing strategy

  • Streamline operations with your team

  • Inspire your leaders and teams with personal development




If you need to:

  • Identify short and long term projects

  • Mobilize your team to execute on driving revenue growth

  • Handle the marketing for you


Our Offerings


  • Take Our Strategy Ecourse. Looking to do it yourself? Take The Strategy Masterclass.

  • Get a Strategy Audit. Looking for someone to audit your existing strategy and work with you on an updated execution plan? Schedule a strategy audit here.

  • Book a Workshop. Looking to involve your team in the process of working on strategy for your organization? Have us lead a Workshop with your team, email here.


  • Take Our Marketing Ecourse. Looking to do it yourself? Take The Marketing Engine Ecourse.

  • Get a Marketing Audit. Looking for someone to audit your existing marketing and give you an execution plan? Sign up for The Marketing Engine Toolkit.

  • Book a Workshop. Looking to involve or train your team in marketing for your organization? Have us lead a Workshop with your team, email here.


  • Preview Lauren's Upcoming Book. When people feel seen, known + heard, they are free to become their best selves - read Chapter 1 here.

  • Get a Leadership Audit. High turnover, decreases in productivity, or conflict holding you back from growth? Schedule a call here.

  • Book a Workshop. Looking to grow your leadership team? Schedule a workshop here.


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Melissa Perry,

The Cradle Coach

Working with Lauren completely changed my business and has taken it to another level! She gave me the framework I needed to grow our company and guided me with a step by step action plan to execute my vision. The process was incredibly well-planned and targeted to our needs. Whether you are savvy or a novice entrepreneur, working with Lauren is invaluable. I am so grateful for her knowledge and insight.


Mike Gonzalez,

Perfect HQ

As an entrepreneur, it’s easy to spend most of your time working in your business rather than on your business. The Storywork process is fun and very insightful. Each working session I gained clarity and was able to put the perspectives I learned into practice - immediately. Lauren’s guidance and ability to ask the right questions, and dig beneath the years of data we had, gave me the accountability I needed to incorporate our “why” into every layer of the brand. 


Kendra Brill,


Lauren genuinely considers who you are, and makes incredibly intuitive recommendations for small changes that yield big results. 
StoryWork enabled incredible growth for me, which has had more impact than I can express.

Preview Lauren's Upcoming Book 


Because It Starts with Us. 

I want you to take a minute and think about the people around you in your life - your family, friends, acquaintances, mailman, barista, assistant, coworker, and anyone else that comes to mind. Each of these people make up a part of your daily life experience. As you think about each one of them in slideshow mode in your mind, what expression is on their face? What phrases do you hear them saying? What is the overall feeling that comes to mind when you think of each person?


I wonder if you have any thoughts that come to mind that surprise you. Maybe there are things you have picked up on - like an underlying sense that there’s more behind the standard greeting. I wonder if right now, you made a list, and wrote down the answers to these questions, you also might hear a phrase for some of them that goes beyond your initial expressions, phrases, or feelings about them. Maybe there’s a repeated pattern, a concern, or something personal that you might be hearing them say repeatedly.

This is the start of how seeing, knowing, and hearing others can change everything - and I hope that it does that for you too (in a good way). 

About Lauren

About Lauren


Founder at StoryWork

Lauren Shippy

Hi! I'm so glad you're here - thanks for checking out StoryWork, over the last 15+ years I've had the opportunity to be a part of building a family investment office, and be a part of building, evaluating and consulting with startups across multiple sectors. I now get to practice doing what I love every day - providing strategy to companies of all sizes.

I'm able to collaborate with leaders in every area of strategy to design impactful business models and experiences. I truly have a passion for identifying the underlying dynamics of people, products and experiences, and leveraging value chains to create new markets for companies. To me, StoryWork is more than just a provider of marketing and strategy services, we're a platform of curated experts that can advise businesses and nonprofits to drive impact.


I'm a wife, mom of 2, MBA, and a lover of team whiteboard sessions. Here's to helping you grow your impact.

Meet the Team


Jean Roberts

Chief Strategist

Jean Boen Roberts is an entrepreneur with a proven track record of amplifying outcomes through creative messaging and operations.

As the Chief of Staff for Mast Auctioneers, Roberts coordinates marketing for the auction teams at some of the world’s most well-known auctions: Barrett-Jackson, Fasig-Tipton, Standardbred Horse Sales and more. Additionally, she serves as the Director of Sales & Marketing for RES Auction Services, where she leads a successful sales team specializing in real estate, equipment, and firearm auctions.


With her business partner, Lauren Shippy, the duo specializes in working with organizations to refine their messaging to effectively reach their target audience to drive revenue and increase retention.

Roberts is an Athena Young Professional award winner, holds a B.A. in Family and Consumer Sciences from Bluffton University, and is an instructor at the Nashville Auction School. She and her husband live in Wooster, Ohio with their two daughters and German Short-Haired Pointer puppy, Cleo.


Rachel Addington

President at The Marketing Engine

Rachel Addington leads The Marketing Engine, where she is committed to providing an in-house marketing experience with outsourced insight. Rachel excels at building the essential systems and structures businesses need to capture and retain their desired audiences and meet their long-term goals.

From chic hotels and restaurants to socially conscious nonprofits and elite colleges, Rachel has been elevating brands and implementing successful strategies for companies and clients for over a decade.

An Ohio native, she currently lives with her husband and son in the City of Fountains, Kansas City, Missouri.

Free Guides

Grab the Free Guide.

The Website Audit Checklist

Your website is one of the most important marketing tools that you have. It is where potential leads (visitors) can be converted into paying clients or customers. Is your website working the way you need it to? Does it show up in searches on Google and other search engines? Does it draw visitors in and give them a great user experience? 

Use our free Website Audit Checklist to make the most out of your site. 

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Listen In To
The Strategy Game Podcast

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Strategy Game with Lauren Shippy


If you seek to be a gamechanger, not just an outperformer in your business and life, this is for you. We cover practical strategy and tactical tips to grow yourself and your business.

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