What Do We Do?
The Marketing Engine
The Marketing Engine is a done-for-you full service marketing firm that combines the expertise of three industry leaders and their teams. It's like hiring your own marketing department made up of the best strategic planners and executors. You can be as involved as you want to be or you can sit back and let us handle the marketing for you.
If you need help creating or reassessing your strategy - we'll develop a personalized, one-on-one experience that we'll work through together to build a plan.
If you know you need clarity, growth and help in these areas, we're here.
The Struggle is Real.
Getting the right strategy and marketing requires time, market research, an aligned team, and so much more. Most businesses and nonprofits are on a constant journey to grow and improve in order to increase impact. We know how it feels to be unsure of next steps, and we're here to help you get the clarity and support needed.
Work with Us
Product + Service Strategy
We help you design end to end
product + service experiences that meet customers’ genuine needs at every touchpoint.
Company + Brand Strategy
We work with you to translate the leadership teams' desires to create the future.
Together, we unify the suite of offerings and identify key partnerships to help you get there.
If you need to:
Dig deeper into who your customer is, how you connect with them personally, and how it matches up to your offerings and current marketing strategy around those offerings. We identify a plan to bridge any gaps.
If you need to:
Create new markets, capture non-customers, and expand paths to revenue streams.
We guide your team through a series of workshops to drive revenue growth.
If you need to:
Identify short and long term projects, and mobilize your team to execute on driving revenue growth.
The end goal here is to fire ourselves and equip your team with the tools they need to build an iterative cycle of innovation into your company.
There are people waiting to work with you, they just need to be told what it is, why they can't live without it, where they can reach you, when the timing is right, and how they'll experience what you offer.
Working with Lauren completely changed my business and has taken it to another level! She gave me the framework I needed to grow our company and guided me with a step by step action plan to execute my vision. The process was incredibly well-planned and targeted to our needs. Whether you are savvy or a novice entrepreneur, working with Lauren is invaluable. I am so grateful for her knowledge and insight.
As an entrepreneur, it’s easy to spend most of your time working in your business rather than on your business. The Storywork process is fun and very insightful. Each working session I gained clarity and was able to put the perspectives I learned into practice - immediately. Lauren’s guidance and ability to ask the right questions, and dig beneath the years of data we had, gave me the accountability I needed to incorporate our “why” into every layer of the brand.
Lauren genuinely considers who you are, and makes incredibly intuitive recommendations for small changes that yield big results.
StoryWork enabled incredible growth for me, which has had more impact than I can express.
Founder at StoryWork
Hi! I'm so glad you're here - thanks for checking out StoryWork, over the last 15+ years I've had the opportunity to be a part of building a family investment office, and be a part of building, evaluating and consulting with startups across multiple sectors. I now get to practice doing what I love every day - providing strategy to companies of all sizes.
I'm able to collaborate with leaders in every area of strategy to design impactful business models and experiences. I truly have a passion for identifying the underlying dynamics of people, products and experiences, and leveraging value chains to create new markets for companies. To me, StoryWork is more than just a provider of marketing and strategy services, we're a platform of curated experts that can advise businesses and nonprofits to drive impact.
I'm a wife, mom of 2, MBA, and a lover of team whiteboard sessions. Here's to helping you grow your impact.
Grab the Free Guide.
The Website Audit Checklist
Your website is one of the most important marketing tools that you have. It is where potential leads (visitors) can be converted into paying clients or customers. Is your website working the way you need it to? Does it show up in searches on Google and other search engines? Does it draw visitors in and give them a great user experience?
Use our free Website Audit Checklist to make the most out of your site.
Listen In To
The Strategy Game Podcast
Strategy Game with Lauren Shippy
If you seek to be a gamechanger, not just an outperformer in your business and life, this is for you. We cover practical strategy and tactical tips to grow yourself and your business.