Lauren Shippy
- 1 day ago
- 3 min
Product + Service Strategy
We help you design end to end
product + service experiences that meet customers’ genuine needs at every touchpoint.
Company + Brand Strategy
We work with you to translate the leadership teams' desires to create the future.
Together, we unify the suite of offerings and identify key partnerships to help you get there.
The Audit
If you need to:
Get a streamlined operations plan
Develop or refresh your current marketing plan
Get clear on your offerings
Uncover leadership + team roadblocks that stifle productivity
Workshops
If you need to:
Train your team on marketing strategy
Streamline operations with your team
Inspire your leaders and teams with personal development
Retainer
If you need to:
Identify short and long term projects
Mobilize your team to execute on driving revenue growth
Handle the marketing for you
Take Our Strategy Ecourse. Looking to do it yourself? Take The Strategy Masterclass.
Get a Strategy Audit. Looking for someone to audit your existing strategy and work with you on an updated execution plan? Schedule a strategy audit here.
Book a Workshop. Looking to involve your team in the process of working on strategy for your organization? Have us lead a Workshop with your team, email here.
Take Our Marketing Ecourse. Looking to do it yourself? Take The Marketing Engine Ecourse.
Get a Marketing Audit. Looking for someone to audit your existing marketing and give you an execution plan? Sign up for The Marketing Engine Toolkit.
Book a Workshop. Looking to involve or train your team in marketing for your organization? Have us lead a Workshop with your team, email here.
Preview Lauren's Upcoming Book. When people feel seen, known + heard, they are free to become their best selves - read Chapter 1 here.
Get a Leadership Audit. High turnover, decreases in productivity, or conflict holding you back from growth? Schedule a call here.
Book a Workshop. Looking to grow your leadership team? Schedule a workshop here.
Working with Lauren completely changed my business and has taken it to another level! She gave me the framework I needed to grow our company and guided me with a step by step action plan to execute my vision. The process was incredibly well-planned and targeted to our needs. Whether you are savvy or a novice entrepreneur, working with Lauren is invaluable. I am so grateful for her knowledge and insight.
As an entrepreneur, it’s easy to spend most of your time working in your business rather than on your business. The Storywork process is fun and very insightful. Each working session I gained clarity and was able to put the perspectives I learned into practice - immediately. Lauren’s guidance and ability to ask the right questions, and dig beneath the years of data we had, gave me the accountability I needed to incorporate our “why” into every layer of the brand.
I want you to take a minute and think about the people around you in your life - your family, friends, acquaintances, mailman, barista, assistant, coworker, and anyone else that comes to mind. Each of these people make up a part of your daily life experience. As you think about each one of them in slideshow mode in your mind, what expression is on their face? What phrases do you hear them saying? What is the overall feeling that comes to mind when you think of each person?
I wonder if you have any thoughts that come to mind that surprise you. Maybe there are things you have picked up on - like an underlying sense that there’s more behind the standard greeting. I wonder if right now, you made a list, and wrote down the answers to these questions, you also might hear a phrase for some of them that goes beyond your initial expressions, phrases, or feelings about them. Maybe there’s a repeated pattern, a concern, or something personal that you might be hearing them say repeatedly.
This is the start of how seeing, knowing, and hearing others can change everything - and I hope that it does that for you too (in a good way).
Hi! I'm so glad you're here - thanks for checking out StoryWork, over the last 15+ years I've had the opportunity to be a part of building a family investment office, and be a part of building, evaluating and consulting with startups across multiple sectors. I now get to practice doing what I love every day - providing strategy to companies of all sizes.
I'm able to collaborate with leaders in every area of strategy to design impactful business models and experiences. I truly have a passion for identifying the underlying dynamics of people, products and experiences, and leveraging value chains to create new markets for companies. To me, StoryWork is more than just a provider of marketing and strategy services, we're a platform of curated experts that can advise businesses and nonprofits to drive impact.
I'm a wife, mom of 2, MBA, and a lover of team whiteboard sessions. Here's to helping you grow your impact.
Jean Boen Roberts is an entrepreneur with a proven track record of amplifying outcomes through creative messaging and operations.
As the Chief of Staff for Mast Auctioneers, Roberts coordinates marketing for the auction teams at some of the world’s most well-known auctions: Barrett-Jackson, Fasig-Tipton, Standardbred Horse Sales and more. Additionally, she serves as the Director of Sales & Marketing for RES Auction Services, where she leads a successful sales team specializing in real estate, equipment, and firearm auctions.
With her business partner, Lauren Shippy, the duo specializes in working with organizations to refine their messaging to effectively reach their target audience to drive revenue and increase retention.
Roberts is an Athena Young Professional award winner, holds a B.A. in Family and Consumer Sciences from Bluffton University, and is an instructor at the Nashville Auction School. She and her husband live in Wooster, Ohio with their two daughters and German Short-Haired Pointer puppy, Cleo.
Rachel Addington leads The Marketing Engine, where she is committed to providing an in-house marketing experience with outsourced insight. Rachel excels at building the essential systems and structures businesses need to capture and retain their desired audiences and meet their long-term goals.
From chic hotels and restaurants to socially conscious nonprofits and elite colleges, Rachel has been elevating brands and implementing successful strategies for companies and clients for over a decade.
An Ohio native, she currently lives with her husband and son in the City of Fountains, Kansas City, Missouri.
If you seek to be a gamechanger, not just an outperformer in your business and life, this is for you. We cover practical strategy and tactical tips to grow yourself and your business.