Who, What, Why?


Some of the most powerful questions I have discovered - from Seth Godin and the AltMBA program's book Footprints on the Moon - these are so worth taking the 20 - 30 minutes to journal through, this can define not only your business but your purpose..

👉“WHAT” What are you doing that’s difficult? What contribution are you making? What are you doing that people believe only you can do? What do people say when they talk about you? What are you afraid of? What does the change look like? What do you stand for? What is the cost of waiting? What’s the scarce resource? Would we miss your work if you stopped making it?

👉“WHO” Who are you connecting? Who are you trying to change? Who is ready to listen to you? Who is willing to be a believer? What are the beliefs of the people you seek to change? What are the fears of the people you seek to change? What are the desires and dreams of the people you seek to change? What do these people not yet know they need or want?

👉“WHY” Why is this change important right now? Why will people spread your world?