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How to cultivate growth.

”People are the most important thing. Business model and product will follow if you have the right people." ⠀ - Adam Neumann, Co-founder of Wework⠀ So well said. ⠀ This is why we focus on identity based strategy - understanding the “who” before the “what”.⠀ When the who is solid, the what comes - it’s the outflow of understanding:⠀ - Who you are (identity as person/team/company)⠀ - Who you serve (identity of your customer(s)⠀ We all know that this is important, but isn’t it so much harder to actually practice it? ⠀ Do you have a strategy that has unpacked your identity and those you serve and translated them into experiences that cultivate growth?⠀

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