”People are the most important thing. Business model and product will follow if you have the right people." ⠀ - Adam Neumann, Co-founder of Wework⠀ ⠀ So well said. ⠀ ⠀ This is why we focus on identity based strategy - understanding the “who” before the “what”.⠀ ⠀ When the who is solid, the what comes - it’s the outflow of understanding:⠀ ⠀ - Who you are (identity as person/team/company)⠀ - Who you serve (identity of your customer(s)⠀ ⠀ We all know that this is important, but isn’t it so much harder to actually practice it? ⠀ ⠀ Do you have a strategy that has unpacked your identity and those you serve and translated them into experiences that cultivate growth?⠀