Did you know that 50-91% of all sales are influenced by word of mouth? 🤫 ⠀ ⠀ WOW. That's a very very large percentage of sales, too large not to have a strategy for it. ⠀ ⠀ In The Strategy Masterclass, that's why our Strategy Map starts with the "who" - the tools to get serious about who you're serving and how you can create those life giving moments we talked about earlier this week. ⠀
Cultivating word of mouth strategy starts with DELIGHTING the customer, and when that customer is delighted, they naturally spread the word. It isn't forced, and it spreads like wild fire. ⠀ Jay Baer wrote a book called Talk Triggers - and highlights 4 critical things that your word of mouth strategy MUST have - check it out for more in how to cultivate your own word of mouth strategy.