How We Keep Moving Forward When a Pandemic Is Pushing Us Backward.

No one needs to tell you that business is falling apart worldwide. 

You already know. You’ve read 50,000 posts about it. Stocks are tumbling. Unemployment is skyrocketing. Businesses are closing. The economy is on fire. 

But the scariest part is when everything you’ve worked for gets threatened.

I don’t know about you, but I’ve spent 100 hours a week for the past 3 years trying to get a startup off the ground. And before the pandemic hit, we had just entered a stage of “violent instantaneous hypergrowth” (as an investor put it). 


Many of our retail clients have been forced by regulations to temporarily close their stores. And in some cases, it’s not even financially worth it to have someone at the store all the time when nobody is coming in. 

I’m not here to complain. Far be it from me to do that, especially when other businesses have had to literally close their doors or lay off 80% of their employees. 

Here’s why I’m telling you this: Because while this crisis is incredibly difficult, it’s also proven that inspired people can keep moving forward in spite of massive obstacles. 

Dave from our team said it best: “Tough times never last. But tough people do.”

The folks here at SHIPSI have rallied around each other. We’ve pulled all-nighters together. We’ve solved hundreds of new, major problems together. We’ve coached each other through life’s challenges, and every single day we proudly wake up again to ride the rollercoaster of entrepreneurship—together. 

Know what we haven’t done? Given up. 

You don’t have to give up either.

Bust through that brick wall. Then, do it again and while you’re at it. Use every ounce of criticism, defeat, and even pitfalls to your advantage. Let it all be the fire under you. Choose to see the positive. 

These three pieces of advice will help you keep moving forward during this crazy time:

1. This situation is forcing you to be creative. Lean into it.

We are now being forced to ask harder questions than we normally would. Money is tighter, and the budget is forcing us to be more direct than we normally would be. We have to ask hard questions we wouldn’t normally ask.