When you start to move forward in any direction with purpose, you WILL encounter spirit crushing. What’s spirit crushing? Spirit crushers...

What if we loved people first, and then worried about the rest? Motives, then movement. As consultants and agencies, what if we simply...

What does truly knowing your client look like? When we, as people, feel seen and heard, it is our natural instinct to repond. Here are 3...

We know that user personas are commonly used with marketing agencies and product design teams, mostly in the realm of user experience....

When you’re developing or refining your business strategy, it should start with user personas — know who you’re serving and know them...

How can we deliver delight to those we serve through our product experience or service? How can we remove frustration from their daily...

A recent Entreleadership podcast highlighted a phenomenal experience at a dentist office — that’s right, you heard correctly, a dentist...

Freedom allows people to do the work they love, freedom allows people to operate in their purpose, freedom allows people to rest, freedom...

Maybe you don’t need marketing, maybe right now you need strategy. Strategy penetrates through the fluff to the core, strategy is the...

We’ve made it quick and convenient for you to manage your blog from anywhere. In this blog post we’ll share the ways you can post to your...